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Oprah Gets Her OWN

“What’s Your Next Chapter?” That’s the cover line on the January 2011 issue of O: The Oprah Magazine, which features Lady O in a director’s chair with the letters O-W-N on the back. In case you...

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OWN Ratings a Reflection of Inconsistent Branding?

Network officials plan to reshuffle the current lineup in upcoming weeks and, in addition to the initial $10 million used to get the network started, will invest millions more in advertising to loop...

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Misty Copeland to Mentor Young Ballerinas in New Oxygen Series

(Image: Facebook) In an effort to attract a more millennial audience that caters to women ages 18-35, Oxygen network is releasing five new series as part of their rebranding strategy. Added to the...

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Oxygen Channel Seeks Black Female Inventors

Lisa Ascolese is a born inventor whose first idea came to her when she was 9 and still struggled to tie her shoes. She came up with a method to glue her shoelaces together instead. Her TV debut came...

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